Part Time Advertiser: Google Ads Mastery
About this course
Brigham is a professor of digital advertising at Brigham Young University. Brigham lives, eats, and breathes digital advertising and has helped hundreds of students learn how to successfully run an online business. Currently Brigham runs four businesses, all of which were started for $3k or less and 3 of the 4 produce over $100k+ in annual income.Brigham's advertising career began while living in a hut in Thailand and since then he has managed the Google advertising accounts for some of the biggest named companies in the market. Brigham calls Google "his baby." Brigham starts by teaching the most basic fundamentals so it doesn't matter what level of experience you have. He will help you learn how to think and act like a professional advertiser.This course is a summation of more than 3 years of teaching digital advertising to hundreds of college students wrapped up into a powerful, content-rich demonstration on how to scale a business through Google Ads! If you have a business idea or current business that needs more sales or clients, this is the place to start. Dive into the Google Advertising platform with Brigham and learn how to take your business next level with time-tested advertising strategies.
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What you'll learn
- understanding Google Ads fundamentals
- creating and managing effective advertising campaigns
- analyzing campaign performance
- strategies for scaling a business through digital advertising
Course objectives
- equip students with the skills to run successful Google Ads campaigns
- develop a strategic mindset for digital marketing
- provide practical insights from real-world advertising experience
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