edX
MOOC / Non-credit
0
Minería de Datos: Segmentación de Mercados
About this course
¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una ventaja competitiva a través de herramientas de minería de datos.
C
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What you'll learn
- Understand customer buying behaviors
- Build data mining models
- Develop marketing strategies based on customer profiles
- Make informed business decisions using data
Course objectives
- To equip students with data mining techniques
- To develop skills for market segmentation
- To enhance decision-making strategies based on customer insights
Data Analysis
#business intelligence
#customer segmentation
#decision making
#consumer behavior
#predictive modeling
#data analysis
#data mining
#competitive advantage
#marketing strategies
$39.00
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