edX
MOOC / Non-credit
0
Minería de Datos: Análisis de la Canasta de Compra
About this course
¿Conoces realmente qué productos de la canasta de mercado compran tus clientes o te dejas llevar por lo que aparenta a simple vista? En este curso aprenderás a construir modelos basados en técnicas de data mining o minería de datos, que te permitirán conocer información relevante de tus clientes y descubrir patrones de comportamiento para definir estrategias de marketing de acuerdo a la compra de productos.
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What you'll learn
- understand data mining techniques
- build models to analyze customer purchase behavior
- identify patterns in market basket data
- develop strategies for targeted marketing
Data Analysis
#data analysis
#data mining
#market analysis
#model building
#pattern recognition
#analytics
#marketing strategies
#customer behavior
#statistical techniques
#purchase data
$39.00
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