Microsoft AI-Powered Sales & Relationship Management

About this course

AI is reshaping how organizations approach sales, customer engagement, and relationship management. This specialization helps you build practical sales skills while learning how to use AI tools to improve communication, prospecting, presentations, customer success, and strategic decision-making. You’ll begin with foundational sales principles and explore how AI tools such as Microsoft Copilot can support lead generation, customer communication, workflow efficiency, and personalized sales engagement. As you progress, you’ll develop skills in AI-enhanced prospecting, CRM integration, sales presentations, strategic engagement preparation, proposal development, and customer retention strategies. Throughout the specialization, you’ll use Microsoft business applications including Dynamics 365, Power BI, Excel, Word, Teams, and PowerPoint alongside Copilot to create AI-assisted sales workflows that balance automation with authentic relationship-building. By the end of the specialization, you’ll understand how to combine traditional sales expertise with AI-enhanced tools and workflows to support modern customer relationship management and sales operations. Who this program is for: This specialization is designed for aspiring sales professionals, customer relationship managers, business development professionals, and anyone interested in using AI tools to improve customer engagement and sales effectiveness.

Course objectives

• Build practical sales skills enhanced by AI tools
• Learn to balance automation with authentic relationship-building
• Apply AI to improve communication, prospecting, and strategic decision-making in sales
• Create efficient workflows using Microsoft business applications and Copilot