Coursera
MOOC / Non-credit
0
Mastering Business Essentials: Marketing
About this course
Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.
B
75/100
CourseAsk score
- What the provider tells you
- 24/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Understand key marketing frameworks such as the 4P's and STP
- Apply marketing principles to real-world scenarios
- Analyze customer expectations and competitive strategies
Digital Marketing
#consumer behavior
#brand management
#content marketing
#marketing
#4Ps
#marketing frameworks
#advertising strategies
#customer expectations
#STP
#purchase funnel
$79.00
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
Coursera
Udemy
Compared on these lists
Where this course ranks against the alternatives.