Master the 8Ps of Service Marketing

About this course

Master the 8Ps of service marketing and learn how to design customer-centric strategies that improve service quality, satisfaction, and business performance. This course provides a comprehensive and practical approach to service marketing by covering all elements of the 8Ps framework—Product, Price, Place, Promotion, People, Process, Physical Evidence, and Productivity. You will learn how to design competitive service strategies, manage service encounters, and enhance customer experience in real-world business environments. You will explore key service marketing models such as the Service Marketing Triangle, SERVQUAL, GAP Model, and E-SQUAL to evaluate service quality and identify performance gaps. The course also focuses on pricing decisions, distribution strategies, and integrated promotion techniques tailored for service industries. In addition, you will learn how to manage people, optimize processes, and use physical evidence to create strong service impressions while maintaining productivity and efficiency. By the end of the course, you will be able to apply structured service marketing frameworks, improve customer satisfaction, and build sustainable service strategies for long-term business growth.

Course objectives

• build customer-centric strategies that enhance service quality
• identify performance gaps in service delivery
• develop integrated promotion techniques tailored for services