Marketing Strategy in the Pharmaceutical Industry

About this course

This course is suitable for individuals who are seeking a better understanding and a clear view of practical & effective marketing strategies used by Pharmaceutical marketing experts in real life.The course is designed by a professional Pharmaceutical marketer carrying more than 14 years of practical experience from 5 multinational companies:Astrazeneca, Eli-lilly, Novartis, GSK & Sandoz.In addition to a wealth of scientific marketing knowledge.Creating this course as a blend between general marketing textbooks and practical Pharmaceutical experience will give you a unique perspective that is not available elsewhere.This course is divided into 2 sections.Section 1: Explaining 4 foundational strategic concepts and their applications:1- Product life cycle2- Forecasting3- Pricing4- ProfitabilityUnderstanding Those 4 concepts and how can they affect your strategic choices is a critical foundation that will immerse you in what experts do in multinational pharma companies.Section 2: The 4 strategy categories.1- Military based strategies2- Blue Ocean strategy3- New Launches 4 strategic choices4- Anti Generics strategyEnjoy a course that is fully designed on pharmaceutical examples & illustrations, that is fully considering the special nature of the industry & products.Since you are reading this description I want to congratulate you for discovering such a unique course that is full of real examples and stories from the pharmaceutical market.All the core scientific information is supported with references, so you can go and have further readings to expand your knowledge.Enrol now, I wish you a fruitful & informative journey!

Course objectives

• demystify pharmaceutical marketing strategies
• familiarize with the unique considerations in pharmaceutical marketing
• connect theoretical concepts with practical applications