Marketing Research and Analytics

About this course

Build practical expertise in marketing research, consumer insights, and market analytics. Learn how to design research studies, analyze customer preferences, and make data-driven marketing decisions. This Specialization helps learners develop job-ready skills in marketing research methods, survey design, sampling, data collection, conjoint analysis, and international market research. Through a structured learning path, learners will understand how to define research problems, design questionnaires, select sampling methods, analyze consumer data, and interpret findings for business decision-making. The program covers practical marketing research techniques, research methodology, sampling design, consumer preference analysis, and global market research strategies. Learners will explore tools and frameworks used to understand customer behavior, evaluate product attributes, identify market opportunities, and support pricing, product, branding, and international expansion decisions. By the end of the Specialization, learners will be able to conduct marketing research projects, analyze market and consumer data, apply conjoint analysis, evaluate global markets, and present actionable recommendations that support evidence-based business growth.

Course objectives

• develop job-ready skills in marketing research methods
• understand consumer preferences
• design effective research studies
• utilize market analytics for strategic decision-making