Marketing Psychology – The Art of Ethical Persuasion

About this course

Learn how to use principles of psychology to connect with your target market at each stage of the buying process, thereby driving increased sales and building strong customer relationships. The purpose of using psychology in marketing is not to try and trick people into buying things they don't need (although many marketers use psychology to that end). Rather, the goal is to better understand consumer's buying behaviour, motivations and needs, and that is what this course will teach you. You will gain a better understanding of how your prospects and customers are thinking and this will allow you to respond more effectively to their needs. By enrolling in this course, you will: Gain an understanding of basic psychology and why psychological principles are so important in marketingDiscover how psychology influences the buying processBe able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market Join me in this course and learn how to use psychology smartly, skillfully and ethically to attract and engage consumers, and compel them to buy.

Course objectives

• to teach ethical persuasion techniques
• to connect with consumers more effectively
• to enhance customer relationships through psychological insights