edX
MOOC / Non-credit
0
Marketing de servicios
About this course
This course focuses on the critical aspects of service marketing, exploring how to effectively promote and deliver services to customers. You'll delve into the unique challenges that come with marketing services compared to tangible products, gaining insights into creating value and building customer relationships. Through practical examples and strategic frameworks, you'll learn how to implement service marketing principles in real-world scenarios.
C
60/100
CourseAsk score
- What the provider tells you
- 24/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the principles of service marketing
- identify unique challenges in marketing services
- develop strategies for building customer relationships in service contexts
Digital Marketing
#market research
#marketing strategy
#consumer behavior
#value creation
#customer service
#branding
#customer relationships
#service quality
#service marketing
#promotional techniques
$105.30
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