Marketing Cloud Intelligence Accredited Professional Prep
About this course
About the Marketing Cloud Intelligence Accredited ProfessionalThis credential recognizes practitioners who implement Marketing Cloud Intelligence (MCI) and deliver measurable outcomes. It’s aimed at people who turn business requirements into working MCI solutions that support customer goals.Who should take itAccredited Professional exams are intended for Salesforce Partners with access to Partner Learning Camp and the Partner Community.Recommended backgroundData modeling, ETL, and SQLBI implementations (preferably in digital marketing)Data analysis and QA workflowsBasic coding patterns (if/else, loops)Familiarity with ads and marketing analyticsClient-facing communication with clear, concise explanationsRunning discovery sessions and translating needs into technical plansHow to use this guideUse this guide to check your readiness for the MCI Accredited Professional exam. You’ll find target audience details, suggested training and docs, and the full exam objectives to plan your study path. Salesforce recommends pairing on-the-job experience with partner curriculum and self-study.Exam detailsFormat: 40 multiple-choice / multiple-select questionsTime: 90 minutesPassing score: 60%Release alignment: Summer ’24Registration fee: USD $150 (plus applicable taxes)Retake fee: USD $150 (plus applicable taxes)Delivery: Proctored, onsite at a testing centerReferences: No online or hard-copy materials allowed during the examPrerequisites: NoneExam OutlineThe Marketing Cloud Intelligence Accredited Professional exam measures a candidate’s knowledge and skills related to the following objectives.
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What you'll learn
- implement Marketing Cloud Intelligence solutions
- conduct data analysis related to marketing
- communicate technical plans effectively to clients
Course objectives
- prepare for the Marketing Cloud Intelligence Accredited Professional exam
- understand business requirements and translate them into MCI solutions
- develop familiarity with necessary coding patterns and workflows
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