Marketing Channel Incentives
About this course
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered. You will also be exposed to direct selling channels, their incentive structures, and understand how and when they might represent a viable route-to-market.
90/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding pricing strategy complexities
- strategies to ensure partner engagement
- ways to mitigate risks associated with channel partners
- insights into direct selling channels
Course objectives
- equip professionals with strategic thinking skills
- develop practical tools for pricing strategy implementation
Price shown by Coursera — confirm on their site.
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