Coursera Certificate 0

Marketing Analysis and KPIs

Name: Marketing Analysis and KPIs
Price: 49 USD
Availability: InStock

About this course

This specialization equips marketing professionals with the analytical skills to measure, optimize, and communicate campaign performance effectively. Learners progress from digital marketing fundamentals and UTM tracking through strategic frameworks like SWOT analysis and the 4Ps, then advance to KPI development, performance tracking, and predictive analytics. Through hands-on exercises using industry tools, participants learn to create data-driven dashboards, evaluate ROI, conduct market research, and set SMART goals that align with business objectives. By completion, learners will confidently design measurement strategies, identify underperforming channels, propose budget reallocations, and present optimization recommendations to leadership—transforming raw marketing data into actionable strategic insights that drive business growth in global markets.

63/100

CourseAsk score

What the provider tells you: 39/45
Who stands behind it: 8/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

understand digital marketing fundamentals
develop key performance indicators (KPIs)
create data-driven dashboards
evaluate return on investment (ROI)
conduct market research
set SMART goals

Course objectives

equip marketing professionals with analytical skills
optimize campaign performance
transform marketing data into strategic insights

Digital Marketing #market research #predictive analytics #smart goals #swot analysis #performance tracking #4Ps #marketing analysis #UTM tracking #kpi development #data-driven dashboards #ROI evaluation

$49.00

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