Management of Marketing Communications
About this course
This specialization gives learners practical tools to understand consumer behavior, craft culturally informed messages, and design integrated marketing communications that drive measurable results. Through real‑world examples and hands‑on exercises, you’ll learn to analyze customer insights, develop persuasive brand messaging, and plan media strategies that move audiences from awareness to advocacy. Built for working professionals and adult learners, this flexible, non‑credit pathway offers a low‑risk way to explore college‑aligned marketing coursework through the University of Arizona Online on Coursera.
82/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- analyze customer insights
- develop persuasive brand messaging
- design integrated marketing communications
- create culturally informed messages
- plan media strategies
Course objectives
- understand consumer behavior
- craft messages that drive measurable results
- move audiences from awareness to advocacy
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
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