Management of Fashion and Luxury Companies
About this course
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
75/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the business models of fashion and luxury companies
- analyze the impact of new retail and media channels
- apply strategic brand management principles in a contemporary context
Course objectives
- explore the balance between tradition and innovation in brand management
- identify strategies for international development in luxury markets
- discuss the role of emerging markets in fashion and luxury
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
Udemy
Coursera
Compared on these lists
Where this course ranks against the alternatives.