MailChimp Email Marketing Masterclass for eCommerce

About this course

Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:Maximising email deliverabilityUse and authenticate your own domain for email marketingImplement popular email automationEmail content and design best practiceReporting and metricsThird-party integrations including ShopifyEach section has a written course summary, and once purchased, this course is available to students forever.Course content and overviewThis course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:Collect emails and build your listSegment your listing using tagsCreate email marketing campaigns using MailChimpCreate emails which drive traffic and convertIntegrate your MailChimp with ShopifyUse analytics to understand your performanceThis course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Course objectives

• Understand how to maximize email deliverability
• Learn to authenticate your own domain for email marketing
• Implement popular email automation strategies
• Design compelling email content
• Analyze reporting metrics and performance