Machine Learning and Generative AI for Marketing
About this course
This Specialization provides a structured pathway to mastering how artificial intelligence and machine learning transform modern marketing. Beginning with foundational concepts, learners explore how marketing has evolved in the AI era, how to interpret key performance indicators, and how to analyze trends and seasonality to guide strategic decisions. This first stage builds the analytical grounding needed to understand data-driven marketing performance. The journey progresses into applying machine learning techniques to deepen customer understanding. Learners develop capabilities in sentiment analysis, predictive analytics, and A/B testing to improve engagement. Techniques for customer segmentation and personalized product recommendations further enable targeted marketing strategies that respond to diverse audience behaviors. In the final stage, the focus shifts to advanced generative AI applications in marketing. Learners examine methods such as zero-shot and few-shot learning, transfer learning, and retrieval-augmented generation to create compelling and personalized content. The Specialization concludes by addressing the future of AI in marketing alongside essential considerations of ethics and governance, ensuring responsible and effective implementation of AI-driven strategies. This Specialization is based on the book, Machine Learning and Generative AI for Marketing, by Yoon Hyup Hwang and Nicholas C. Burtch
75/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand AI's impact on marketing
- analyze key performance indicators
- apply machine learning techniques for customer understanding
- conduct sentiment analysis and predictive analytics
- perform A/B testing and customer segmentation
- develop personalized product recommendations
- explore generative AI applications in marketing
Course objectives
- build analytical skills for data-driven marketing
- develop targeted marketing strategies based on audience behaviors
- address ethical considerations in AI implementation
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
Udemy
Coursera
Compared on these lists
Where this course ranks against the alternatives.