Learn Google Analytics 4 in 2026 | The Complete Course

About this course

Welcome to Learn Google Analytics 4 in 2026 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.In this course, you’ll learn how to:Set up a Google Analytics 4 account from scratch - the right way!Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builderUnderstand the GA4 dashboard and core features like Reports, Explore, and AdminTrack events and conversions using tags and data streamsBuild custom explorations such as funnels, paths, and user segmentsCreate your own personal GA4 DashboardConnect GA4 to Google Ads and analyze ad performanceUse filters, comparisons, UTM parameters, and attribution modelsApply your skills through real-world assignments and examplesThe course includes 100+ video lectures, resources, templates, and practice activities to reinforce your learning.No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.Let’s get started – enroll today and become a Google Analytics 4 pro!

Course objectives

• Help users understand user behavior using GA4
• Enable users to make data-driven decisions
• Provide hands-on experience through real-world assignments