Lead Creative Brainstorms

About this course

Lead Creative Brainstorms is an intermediate course designed for team leads, project managers, and marketers who need to transform chaotic meetings into powerful engines for innovation. If you want to move beyond unproductive brainstorming sessions and start generating tangible results, this course will provide you with a facilitator’s playbook grounded in methods from the world's most creative companies. This course is ideal for professionals with a foundational understanding of team dynamics who are ready to take a data-driven approach to collaboration. You will learn not just how to run a brainstorm, but how to design, facilitate, and measure one effectively. Drawing inspiration from the structured creativity of Pixar's "Braintrust" and IDEO's famous brainstorming rules, you will master using digital tools like Miro to ensure every voice is heard and every idea is captured. The course culminates in a hands-on project in which you will analyze collaboration KPIs, such as the idea-to-launch ratio and meeting satisfaction, to propose concrete improvements. You'll leave with the skills to foster a more inclusive and productive creative culture on your team.

Course objectives

• transform unproductive meetings into effective brainstorming sessions
• understand structured creativity techniques
• enhance team collaboration and idea generation