Introduction to UGC & Short-Form Video Production with AI

About this course

By the end of this course, you'll be able to plan, prompt, generate, and deliver professional AI-powered UGC and short-form video content — from a single polished clip to a full 7-day client campaign. You'll set up a complete AI production environment, build a consistent on-screen persona and voice, and master the prompt engineering techniques that control camera movement, tone, and delivery in AI avatar video. You'll also learn to write scroll-stopping scripts and hooks, batch-produce content efficiently, and navigate FTC disclosure rules and likeness/voice licensing so your work stays compliant and protected. What makes this course unique is its end-to-end structure: you won't just learn the tools — you'll run real production workflows for real client scenarios, culminating in a capstone project where you launch a full AI UGC brand campaign. You'll also learn how to price, package, and scale your services into a repeatable business. Whether you're a creator, marketer, or freelancer, you'll leave with a portfolio-ready campaign and a system you can reuse for every client after.

Course objectives

• develop skills in prompt engineering for video production
• create and maintain a consistent on-screen persona
• understand pricing and packaging for client services