Introduction to Applied Business Analytics

About this course

Nearly every aspect of business is affected by data analytics. For businesses to capitalize on data analytics, they need leaders who understand the business analytic workflow. This course addresses the human skills gap by providing a foundational set of data processing skills that can be applied to many business settings. In this course you will use Python, a widely adopted data analytics language, to efficiently prepare business data for analytic tools such as algorithms and visualizations. Cleaning, transforming, aggregating, and reshaping data is a critical, but inconspicuous step in the business analytic workflow. As you learn how to use Python to prepare data for analysis, you will gain experience using integrated development environments (IDEs) that simplify coding, support data exploration, and help you share results effectively. As you learn about the business analytics workflow you will also consider the interplay between business principles and data analytics. Specifically, you will explore how delegation, control, and feasibility influence the way in which data is processed. You will also be introduced to examples of business problems that can be solved with data automation and analytics, and methods for communicating data analytic results that do not require copying and pasting from one platform to another.

Course objectives

• bridge the human skills gap in data analytics
• provide foundational data processing skills
• explore business principles in data analytics
• encourage the use of IDEs for data exploration