International Marketing and Global Trade

About this course

Build practical expertise in international marketing, global trade, and market entry strategy for today’s connected business world. Learn how to analyze global markets, understand international consumers, and design marketing strategies that support cross-border growth. This Specialization helps learners develop job-ready skills in international marketing research, global branding, pricing, promotion, distribution, trade analysis, and foreign market selection. You will explore how cultural, legal, political, economic, and financial environments influence business decisions across countries. Across the courses, you will learn how organizations evaluate international opportunities, select suitable market entry strategies, conduct global research, and create marketing plans for diverse international markets. The program also covers export management, trade theories, competitive advantage, consumer behavior, ethical considerations, and strategic planning for global business success. By completing this Specialization, learners will be prepared to analyze international business opportunities, support global expansion decisions, and apply practical marketing strategies in roles related to global marketing, international trade, export management, market research, and business development.

Course objectives

• develop job-ready skills in international marketing research
• create marketing plans for diverse markets
• understand export management and trade theories