Innovation That Works with Professor Jagdish Sheth
About this course
This Specialization equips business professionals, entrepreneurs, and innovators with a rigorous, research-backed framework for navigating the full innovation journey — from idea to commercial success. Led by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, learners will discover why innovation is structurally hard, why markets resist new ideas, and how to develop affordable innovations that can scale in both emerging and advanced economies. Drawing on decades of real-world research, landmark case studies, and Professor Sheth's landmark theory of innovation resistance, this Specialization transforms how learners think about creating, launching, and sustaining innovations in a competitive global marketplace.
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What you'll learn
- Understand the structural reasons why innovation is difficult and why markets resist new ideas
- Apply innovation resistance theory to diagnose barriers to adoption
- Develop affordable innovations suited for both emerging and advanced economies
- Navigate the full innovation journey from ideation through commercial launch
- Use research-backed frameworks to evaluate and improve innovation strategies
Course objectives
- Equip learners with a rigorous framework for managing innovation from idea to commercialization
- Teach strategies for overcoming market resistance to new products and services
- Develop skills for creating scalable, affordable innovations across different economic contexts
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