How to Measure Anything: Finding the Intangibles

About this course

This specialization equips learners with the skills to measure and analyze intangibles across professional contexts. Starting with foundational concepts, participants explore the challenge of measuring abstract quantities, develop intuitive measurement habits, and learn to clarify complex measurement problems. Building on this foundation, the second course introduces quantitative techniques for assessing risk, making calibrated estimates, and evaluating the value of information. Learners gain practical approaches to modeling uncertainty and translating measurement into actionable insights. The final course focuses on advanced methods, including Bayesian analysis, human judgment instruments, and applied information economics. By completing all three courses, participants develop a structured and methodical approach to making informed, data-driven decisions. This Specialization is based on the book How to Measure Anything: Finding the Value of “Intangibles“ in Business, by Douglas W. Hubbard. From How to Measure Anything Copyright © 2014 by Douglas W. Hubbard. All rights reserved. Used by arrangement with John Wiley & Sons, Inc.

Course objectives

• equip learners with skills to measure and analyze intangibles
• clarify complex measurement problems
• prepare participants for data-driven decision making