Governing sustainability in the future

About this course

This course explores how to govern and build sustainability strategies in sport in a rapidly changing global context. Through strategic perspectives and examples from the sports ecosystem, learners will analyze how social, technological, and climate changes are reshaping how sport is organized, consumed, and generates impact. From understanding emerging fan behaviors to assessing the role of innovation and data, the course connects future challenges with strategic decision making in sports organizations. Throughout the lessons, you will discover how to assess the sustainability context, define clear objectives, and select reliable indicators to measure progress. You will also learn how to integrate sustainability into governance structures, foster continuous improvement, and communicate responsibly and transparently. By the end of the course, you will understand how to develop robust sustainability strategies, build partnerships, and create new business models that allow sport to generate long term social, environmental, and economic value.

Course objectives

• develop comprehensive sustainability strategies
• build partnerships that enhance sustainability efforts
• create business models that deliver long-term value in sports