Google Gemini for Marketing: Strategy, Content, Productivity

About this course

This course contains the use of artificial intelligence.Marketing today is no longer just about campaigns, content, or advertising. Successful marketers are expected to understand customers, analyze markets, develop clear positioning, and make strategic decisions in an increasingly complex business environment.Google Gemini can dramatically improve how marketers research, think, create, and execute—but only when used with the right marketing framework.In this course, you'll learn how to use Google Gemini throughout the entire marketing process. You'll discover how to analyze markets and competitors, identify customer needs using Jobs-to-be-Done, develop positioning and messaging, create high-quality marketing content, and streamline everyday marketing work with AI.Rather than focusing on isolated prompts or AI tricks, this course teaches a structured marketing methodology. You'll learn how to combine strategic thinking with AI to make better decisions, work more efficiently, and produce higher-quality marketing outcomes.Whether you're building a marketing strategy, planning campaigns, researching competitors, writing content, or organizing projects, Google Gemini becomes a practical assistant that helps you think more clearly and execute faster.What you'll learnBuild stronger marketing strategies with Google GeminiAnalyze markets, competitors, and customer behaviorCreate Buyer Personas, Jobs-to-be-Done, SWOT analyses, and Customer Journey MapsDevelop brand positioning and messaging that differentiates your businessCreate marketing content, social media posts, images, FAQs, and calls to actionUse Gemini for research, planning, brainstorming, and business communicationImprove productivity with Google Workspace and AI-powered workflowsWrite better prompts that produce reliable marketing results</

Course objectives

• Teach a structured marketing methodology
• Combine strategic thinking with AI for better decision-making