Google Analytics 4 (GA4) Setup with Google Tag Manager
About this course
If you have a basic familiarity with Google Analytics 4, also known as GA4, the latest free version of Google Analytics as well as Google Tag Manager, and want to learn how to set up GA4 tracking then this course is for you.Note: If you don't have a basic understanding of Google Analytics 4 or Google Tag Manager (GTM) then this course is not for you. Take those courses before taking this course.You will learnSetup Google Analytics 4 accountSetup web site page view tracking in Google AnalyticsUnderstand the debug view in GA4Learn various ways to debug/preview your tagsGA4 event tracking using Google Tag ManagerPassing Parameters to Google Analytics 4Learn about recommended eventsThis course will give you the foundation you need to set up GA4 correctly. It won't cover all the scenarios but provide enough information to move forward with confidence.I have worked with Google Analytics since its first version and have taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content.This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag
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What you'll learn
- Set up a Google Analytics 4 account
- Implement page view tracking on websites
- Utilize the debug view in GA4
- Debug and preview tags in Google Tag Manager
- Track events using GA4 and Google Tag Manager
- Pass parameters to Google Analytics 4
- Understand recommended events for analytics
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