Generative AI for Entrepreneurs & Startup [GenAI - 11]

About this course

This course contains the use of artificial intelligence. This comprehensive course equips entrepreneurs and startup founders with the theoretical foundations, practical frameworks, and strategic insights needed to harness generative AI while building cyber-resilient businesses in today's rapidly evolving digital landscape.What You'll Master:Starting from AI fundamentals, you'll explore generative models including LLMs, GANs, VAEs, and diffusion models, understanding how these technologies power tools like ChatGPT, Gemini, DALL-E, and Midjourney. You'll learn to evaluate the generative AI ecosystem, distinguishing between open-source and proprietary solutions for your specific business needs.The course delivers actionable business frameworks for creating AI-driven value across content creation, product design, marketing, and customer support. Through real-world case studies, you'll examine successful AI startups and learn from notable failures, understanding strategic implementation from ideation to scaling and operationalization.Cybersecurity Integration:Uniquely, this course addresses the critical interplay between generative AI and cybersecurity. You'll master cybersecurity essentials including the CIA triad, threat landscapes, and frameworks like NIST and ISO 27001. Crucially, you'll understand how generative AI transforms both offensive and defensive cybersecurity—from AI-powered threat detection to adversarial attacks using AI-generated phishing and malware.Governance and Ethics:Navigate AI governance, compliance (GDPR, AI Act), and responsible innovation principles. Learn to mitigate technical risks like bias and hallucinations, business risks including over-reliance, and emerging threats like prompt injection and model exploitation.Primary Topics:Generative AI principles, technologies, and business applicationsCybersecurity fundamentals and AI-augment

Course objectives

• equip entrepreneurs with the tools to leverage generative AI
• integrate cybersecurity principles into AI strategies
• promote responsible innovation in AI usage