Coursera Certificate 0

Generative AI for Digital Marketing

Name: Generative AI for Digital Marketing
Price: 49 USD
Availability: InStock

About this course

Statista estimates that the generative AI (gen AI) market in marketing is projected to reach $22 billion in the next few years. Digital marketing professionals with the skills to use gen AI are in high demand! This specialization equips marketing professionals, managers, freelance writers, bloggers, and startup/small business owners with the skills to harness gen AI effectively—in just a few weeks! During the program, you’ll explore the core concepts and capabilities of gen AI and learn how to apply them in digital marketing. You’ll also learn prompt engineering techniques that optimize the outcomes produced by gen AI tools. Specifically, you’ll discover how gen AI can help automate content creation for marketing—articles, ad copy, and social media posts. You’ll learn to use gen AI-driven techniques for audience segmentation, keyword research, SEO, and digital advertising to create targeted campaigns. Additionally, you’ll discover how to enhance e-commerce experiences and optimize email marketing with AI, enabling automation and personalization. Ready to unlock the power of generative AI and boost your marketing career? Enroll today—no prior experience with AI is required!

68/100

CourseAsk score

What the provider tells you: 32/45
Who stands behind it: 20/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

Understand core concepts of generative AI
Apply generative AI in digital marketing strategies
Utilize prompt engineering techniques
Automate content creation for articles, ad copy, and social media posts
Optimize audience segmentation and keyword research using AI
Enhance e-commerce experiences with AI tools
Personalize email marketing campaigns through AI

Artificial Intelligence Digital Marketing #audience segmentation #prompt engineering #generative ai #seo #keyword research #email marketing #digital advertising #content automation #digital marketing strategies #e-commerce optimization

$49.00

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