Future of AI in Sports and Practical Applications
About this course
This course explores the future of artificial intelligence in sports, highlighting emerging technologies and innovation ecosystems that are shaping the next era of digital transformation. Students will examine advanced topics such as robotics applied to training and decision-making, cognitive tools for enhancing athletes’ mental performance, and autonomous systems capable of generating real-time tactical recommendations. The course also delves into off-the-field applications of AI, including the personalization of audiovisual content and the prediction of consumer trends. Ethical challenges related to the implementation of these technologies will be explored, along with their legal implications and the governance frameworks needed for responsible use. Real Madrid’s innovation platform, Real Madrid Next, is presented as a reference model that combines strategy, technology, and long-term vision within high-performance sports environments.
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What you'll learn
- understanding the role of AI in sports training and performance
- evaluating ethical challenges related to AI in sports
- analyzing off-field applications of AI in content personalization and consumer trend prediction
Course objectives
- explore the integration of robotics and cognitive tools in sports
- examine the ethical and legal frameworks surrounding AI technologies
- analyze the impact of AI on consumer experience in sports
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