edX
MOOC / Non-credit
0
Fundamentals of Digital Marketing
About this course
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
C
67/100
CourseAsk score
- What the provider tells you
- 16/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding different digital marketing strategies
- grasping mobile marketing concepts
- applying omnichannel marketing techniques
- familiarity with attribution models
- knowing how to incorporate marketing mix modeling
Digital Marketing
#marketing strategy
#digital marketing
#mobile marketing
#customer engagement
#data analysis
#campaign management
#online advertising
#marketing mix modeling
#attribution
#omnichannel marketing
$199.00
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