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Forecast Revenue: Scenario Analysis
Coursera MOOC / Non-credit 0

Forecast Revenue: Scenario Analysis

About this course

Revenue forecasting is at the core of every financial plan—and the quality of your assumptions can shape business strategy. In this intermediate-level course, you’ll learn how to use two key forecasting frameworks: top-down and bottom-up. You’ll compare how each method builds projections from different starting points—market size versus operational data—and explore when to use one over the other. Then, you’ll apply scenario analysis to create a three-case model that captures optimistic, base, and pessimistic outcomes. Guided videos, readings, and spreadsheet-based labs walk you through building, testing, and visualizing forecasts that reveal both risk and opportunity. Along the way, you’ll practice explaining your results clearly and confidently to non-finance audiences.

C

56/100

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8/35
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16/20

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What you'll learn

  • Understand top-down and bottom-up forecasting methods
  • Create a three-case revenue model
  • Apply scenario analysis to business projections
  • Communicate financial findings to non-finance audiences
Financial Analysis #business strategy #financial modeling #risk assessment #financial planning #revenue forecasting #scenario analysis #top-down forecasting #bottom-up forecasting #operational data #market size
$49.00

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