edX
MOOC / Non-credit
0
EMBRACING FRICTION : UNLOCKING INSIGHTS FOR FINANCIAL SERVICES
About this course
Constructive friction can encourage customers to pause and review important financial choices, such as investment commitments or loan applications. In the financial services context the concept focuses on embracing friction points strategically rather than simply eliminating them.
C
59/100
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- What the provider tells you
- 23/45
- Who stands behind it
- 20/35
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Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Define constructive friction and differentiate it from unnecessary obstacles
- Analyze customer decision points in financial services and assess where friction adds value
- Design and prototype friction‑aware elements for loan applications, investment platforms, or similar products
- Evaluate the impact of friction on compliance, risk management, and user satisfaction
Course objectives
- Explain the theory behind friction as a behavioral tool in finance
- Identify strategic moments in a financial workflow where added friction can improve outcomes
- Apply design techniques to create friction that prompts thoughtful customer actions
- Assess case studies to extract best practices for friction implementation
Financial Analysis
#decision making
#consumer behavior
#investment strategies
#customer insights
#strategic thinking
#analysis
#financial services
#financial decisions
#friction points
#loan applications
#constructive friction
#behavioral economics
#financial services design
#customer decision making
#nudging
#product strategy
#risk communication
#loan application design
#investment commitment
#user experience
#financial psychology
$99.00
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