Email Marketing Foundations
About this course
Email is still the highest-ROI channel in digital marketing, but only when it is built on the right foundations. Campaigns that do not reach the inbox, copy that does not convert, audiences that are not segmented, and programs that violate compliance rules cost organizations real money and real trust. This program teaches you how to get every part right. Email Marketing Foundations is a beginner-level program designed for aspiring email marketers, digital marketing professionals, CRM specialists, lifecycle marketers, and anyone responsible for building or managing email campaigns. Across nine focused courses, you will develop a complete email marketing skill set: launching campaigns across Mailchimp, HubSpot, and Klaviyo, writing conversion-focused copy using proven frameworks, designing responsive mobile-first email templates, structuring lifecycle marketing programs, segmenting audiences using behavioral and profile data, running A/B tests, improving inbox deliverability, ensuring compliance with CAN-SPAM, CASL, and GDPR, and managing subscriber data privacy. Every course uses hands-on labs and realistic e-commerce and B2B marketing scenarios that reflect the workflows email professionals use daily. By the end of the program, you will be equipped to build, test, optimize, and manage professional email marketing programs with the technical skills, strategic judgment, and compliance awareness that modern marketing roles demand.
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What you'll learn
- launch campaigns using Mailchimp, HubSpot, and Klaviyo
- write conversion-focused email copy
- design responsive mobile-first email templates
- structure lifecycle marketing programs
- segment audiences based on behavioral and profile data
- run A/B tests to optimize campaigns
- improve email deliverability
- ensure compliance with CAN-SPAM, CASL, and GDPR
- manage subscriber data privacy
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