Email Campaign Fundamentals
About this course
Email is one of the highest-ROI channels in digital marketing — and knowing how to plan, write, launch, and optimize campaigns sets you apart. In this course, you'll build hands-on skills across the full email marketing lifecycle, from crafting compelling subject lines and persuasive copy to configuring automated workflows and running A/B tests in MailChimp. You'll learn to segment audiences, personalize messages with merge tags, and analyze open and click-rate data to sharpen future campaigns. You'll also practice peer-review techniques that keep copy on-brand and error-free before it ever reaches an inbox. By the end, you'll be able to independently plan, produce, and optimize a multi-part email series — a portfolio-ready skill that marketing coordinators, content creators, and campaign managers use every day. No prior email marketing experience is required. Familiarity with basic digital tools and writing in a professional context will help you get started quickly.
63/100
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What you'll learn
- craft compelling subject lines
- write persuasive email copy
- configure automated workflows
- run A/B tests in MailChimp
- segment audiences
- personalize messages with merge tags
- analyze open and click-rate data
Course objectives
- build hands-on skills across the email marketing lifecycle
- plan and produce a multi-part email series
- apply peer-review techniques to ensure on-brand quality
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