E-Marketing
About this course
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
82/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand mobile-first marketing
- develop strategies for audience building through social media
- implement search engine marketing techniques
- apply website optimization strategies
- utilize analytical tools for conversion tracking
Course objectives
- explore the platforms and channels of digital marketing
- practice relevant digital marketing tactics
- analyze performance metrics to refine marketing strategies
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