Doing Business in China
About this course
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
82/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Understand the thought processes of Chinese business stakeholders
- Identify opportunities and challenges in the Chinese market
- Develop culturally informed strategic plans for doing business in China
Course objectives
- Generate consumer and business insights specific to China
- Apply knowledge through business case studies
- Leverage insights for strategic planning
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