Digital Transformation and AI for Business

About this course

Based on the best-selling book, Rewired, by Eric Lamarre, Kate Smaje, and Rodney Zemmel. In a world where digital transformation defines success, this course empowers leaders to harness the full potential of digital and AI technologies. It reveals how top organizations are outcompeting their rivals by aligning strategy, technology, and talent for accelerated growth. Through a structured learning journey, learners will gain practical tools to lead digital change, optimize operations, and drive innovation at scale. Each module connects theory with actionable frameworks that can be applied directly in professional contexts. What makes this course distinctive is its real-world foundation—developed by McKinsey & Company, it blends rigorous research with case studies from successful digital transformations. Participants will not only understand the “why” but also master the “how” of competing in the digital age. This course is ideal for executives, managers, and business leaders involved in digital strategy or transformation. A foundational understanding of business operations and digital technologies will help learners fully benefit from the material. From Rewired Copyright © 2023 by McKinsey & Company. All rights reserved. Published by John Wiley & Sons, Inc.. Used by arrangement with John Wiley & Sons, Inc..

Course objectives

• empower leaders to lead digital change
• connect theory with practical applications
• enable organizations to compete effectively in the digital age