Digital Marketing & Social Media Ads

About this course

Build job-ready social media marketing skills with hands-on training in content strategy, paid ads, analytics, and campaign optimization.Learn how to grow brand visibility, improve engagement, and drive measurable business results across today’s leading social platforms. This Specialization teaches you how to design, execute, and optimize social media marketing strategies using data, content, and platform-specific tools. You will learn how to create engaging campaigns, optimize social media profiles, use storytelling and short-form content, and align marketing efforts with business goals. You will also explore Pinterest marketing, promoted pins, social media advertising, Social CRM, SMART goals, social listening, sentiment analysis, and performance metrics. Through practical strategies and real-world examples, you will develop the skills to plan campaigns, measure results, and improve performance over time. By the end of this Specialization, you will be able to confidently create data-driven social media campaigns that increase engagement, strengthen brand presence, drive website traffic, and support business growth.

Course objectives

• build job-ready skills in social media marketing
• learn to grow brand visibility and drive engagement
• understand how to effectively use paid ads
• develop a content strategy that resonates with audiences