Digital Marketing For Non-Profits & Charities

About this course

These days, Digital Marketing is an essential part of any public-facing non-profit or charity. But if it's not done right it can feel like a bottomless pit, draining your time and resources with little or no reward. So where do you start? In this course we take you through all things digital marketing. We show you where to start and how to build your digital marketing strategy with your limited resources. We will go through the priorities of digital marketing, and show you how different channels can be used to attract and engage supporters, recruit and retain donors, and drive online actions, as well as to communicate effectively with volunteers and other stakeholders. We'll talk about: Email marketingSocial media marketing, including Facebook Marketing, Facebook Ads, Facebook Donations and Facebook Fundraising.Other social media marketing, including Twitter, Instagram marketing, PPC advertising, and more.Google Analytics and Google Adwords, including how to get started with and make the most of your Google Grant. And more! Plus...this course has SO MANY FREE RESOURCES AND TEMPLATES FOR YOU. You don't need to go anywhere else. This course provides dozens of templates and resources all in one place to save you from having to search the internet or create stuff from scratch. It's all included as part of the course price, and everything that's added in the future is yours forever as part of the one-time registration fee (with a 30-day money back guarantee).

Course objectives

• equip non-profits with digital marketing skills
• provide resources for efficient marketing practices
• enhance engagement with donors and volunteers