Digital Marketing Essentials
About this course
Digital marketing now drives how organizations attract, convert, and retain customers, and this Specialization gives you the complete toolkit to do that work end-to-end. Across three courses, you'll build a digital marketing plan grounded in goals and buyer personas, develop a strategy that maps tactics to the customer journey from awareness through retention, and set up Google Analytics 4 (with Google Tag Manager) for the marketing analytics that show what's actually working. By the end, you'll be able to launch campaigns across SEO, paid search, paid social, and content marketing, then read the data and refine for ROI.
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Build a digital marketing plan based on goals and buyer personas
- Map marketing tactics to stages of the customer journey from awareness through retention
- Set up and configure Google Analytics 4 using Google Tag Manager
- Launch campaigns across SEO, paid search, paid social, and content marketing channels
- Read marketing analytics data and refine campaigns for ROI
Course objectives
- Develop an end-to-end digital marketing strategy
- Implement marketing analytics to measure campaign effectiveness
- Execute multi-channel marketing campaigns grounded in customer data
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