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Digital Customer Analytics.
edX MOOC / Non-credit 0

Digital Customer Analytics.

About this course

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.

B

74/100

CourseAsk score

What the provider tells you
23/45
Who stands behind it
35/35
How complete the listing is
16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

  • understanding customer lifetime value
  • applying analytics to customer selection
  • developing loyalty programming strategies

Course objectives

  • enhance understanding of customer analytics
  • link analytics to firm value
  • improve customer relationship management
Data Analysis #data-driven decision making #data analysis #customer lifetime value #customer management #loyalty programs #business value #customer analytics #analytics strategies #firm value #selection strategies
$199.00

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