edX
MOOC / Non-credit
0
Digital Customer Analytics.
About this course
Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.
B
74/100
CourseAsk score
- What the provider tells you
- 23/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding customer lifetime value
- applying analytics to customer selection
- developing loyalty programming strategies
Course objectives
- enhance understanding of customer analytics
- link analytics to firm value
- improve customer relationship management
Data Analysis
#data-driven decision making
#data analysis
#customer lifetime value
#customer management
#loyalty programs
#business value
#customer analytics
#analytics strategies
#firm value
#selection strategies
$199.00
Price shown by edX — confirm on their site.
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