Digital business - Act on the digital world
About this course
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act. This module will tell you how. Week 1 : Big Picture Week 2 : Operational Area Week 3 : Focus Area
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What you'll learn
- understand the impact of digital technology on business
- recognize new management paradigms
- apply data-driven decision-making
- identify operational challenges in large businesses
- develop strategies for innovation
Course objectives
- provide insights into the digital transformation of businesses
- explain the role of data in management
- critique common misconceptions about digital technology
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