Design Packaging for Etsy using Affinity Designer V1

About this course

Class DescriptionHello everyone welcome to my latest skillshare class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding. If you have not taken the first one and need to create a logo for use in this class - please make sure you check out: The basics of Branding and Logo design Using Open Source Assets in Affinity Designer V1 for Small BusinessesWhat you will learnIn this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design.We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria - which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project. We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer V1 to build out our elements in the software.Who this class is catered to:This class is catered to the beginner designers or small business owners who are looking to create a packaging suite. We will be going over some basics and theory in

Course objectives

• develop a packaging suite tailored for small products
• gain confidence in using Affinity Designer V1 for design projects
• implement effective branding through packaging