Coursera MOOC / Non-credit 0

Data Analysis with Excel Pivot Tables

Name: Data Analysis with Excel Pivot Tables
Price: 49 USD
Availability: InStock

About this course

Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage.

63/100

CourseAsk score

What the provider tells you: 39/45
Who stands behind it: 8/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

Calculate measures of central tendency (mean, median, mode) for marketing datasets
Import marketing data from various sources into Excel
Create and customize pivot tables to summarize campaign data
Identify patterns and trends in marketing performance data
Build reports that communicate ROI and performance metrics to stakeholders

Course objectives

Master descriptive analytics fundamentals for marketing contexts
Develop proficiency with Excel pivot tables for data summarization
Learn to transform raw data into actionable marketing insights
Build a foundation for advanced marketing analytics work

Data Analysis Digital Marketing #marketing analytics #data visualization #excel #statistical analysis #descriptive statistics #data analysis #pivot tables #performance metrics #data import #measures of central tendency #campaign analysis #roi analysis #data summarization #marketing data

$49.00

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