Customer Value, Acquisition, and Retention
About this course
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
82/100
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- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding customer lifetime value (CLV)
- analyzing customer equity
- applying customer relationship concepts
- optimizing marketing investments
Course objectives
- to enhance knowledge of customer data utilization
- to foster customer loyalty and retention strategies
- to improve decision-making based on customer metrics
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