edX
MOOC / Non-credit
0
Customer Lifetime Value for Financial Services
About this course
Customer lifetime value is the entire value of a customer to a business over the course of their relationship. Instead of measuring the customer’s past value, CLV focuses on their future potential that has a significant impact on business decision-making for financial services institutions.
D
52/100
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- What the provider tells you
- 16/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the concept of customer lifetime value
- apply CLV to business decision-making
- analyze the future potential of customers in financial services
Financial Analysis
#customer segmentation
#customer lifetime value
#business decision making
#financial services
#profitability
#customer relationships
#value analysis
$99.00
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