Customer-Centric CRM Strategy and Management
About this course
The Customer-Centric CRM: Navigating Customer Relationships Specialization equips learners with the strategic knowledge and practical skills to manage and enhance customer relationships effectively. Through a structured, case-based approach, learners explore CRM fundamentals, analyze customer lifecycles, design strategic blueprints, and implement automation tools. This hands-on program bridges theory and practice, helping professionals create data-driven, value-focused CRM systems that improve acquisition, retention, and long-term loyalty across marketing, sales, and service domains.
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand customer relationship management principles
- analyze customer lifecycles
- design strategic CRM blueprints
- implement automation tools for CRM
Course objectives
- to enhance skills in customer relationship management
- to develop data-driven strategies for CRM
- to improve customer retention and loyalty
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
Udemy
Coursera
Compared on these lists
Where this course ranks against the alternatives.