Coursera Certificate 0

Customer Analytics & Intelligence

Name: Customer Analytics & Intelligence
Price: 49 USD
Availability: InStock

About this course

This specialization combines customer relationship management with advanced analytics to help marketing professionals make data-informed decisions. Through hands-on projects using industry-standard tools like HubSpot, Google Analytics, and AI platforms, you'll master customer segmentation, sentiment analysis, and retention strategies. Develop skills to track brand mentions, analyze purchase velocity, and create targeted campaigns that measurably improve customer relationships and business outcomes.

55/100

CourseAsk score

What the provider tells you: 31/45
Who stands behind it: 8/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

Create and evaluate customer segments using HubSpot and Google Analytics
Perform sentiment analysis on customer feedback with AI tools
Develop retention strategies based on purchase velocity and churn data
Track brand mentions and measure their impact on marketing performance
Design and launch targeted marketing campaigns informed by analytics

Course objectives

Apply industry‑standard analytics tools to real marketing data
Translate customer insights into measurable campaign actions
Build a portfolio of analytics‑focused marketing projects

Digital Marketing Data Analysis #marketing analytics #data-driven marketing #sentiment analysis #campaign management #customer relationship management #retention strategies #google analytics #hubspot #customer analytics #brand mentions #ai platforms #customer segmentation #retention strategy #brand monitoring #purchase velocity #targeted campaigns #CRM analytics #customer intelligence #marketing kpi #data visualization

$49.00

Price shown by Coursera — confirm on their site.

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