Creating Customer Value
About this course
Creating Customer Value explores how organizations build competitive advantage by increasing customer willingness to pay. Learners are introduced to Harvard Business School Professor Felix Oberholzer-Gee’s Value Stick framework and discover how creating customer value, making effective pricing decisions, and capturing that value drive business success. Through real-world examples, learners examine strategic decisions that strengthen demand, improve pricing, and create lasting competitive advantage. This course is ideal for professionals seeking to enhance their strategic thinking and customer-focused decision-making.
75/100
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- What the provider tells you
- 24/45
- Who stands behind it
- 35/35
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- 16/20
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What you'll learn
- understand the Value Stick framework
- analyze strategic decisions that impact customer demand
- improve pricing strategies
- create competitive advantage through customer value
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